Google Ads, Built to Scale
Step-by-Step Optimisation for Continuous Growth
- Phase One: Day 1-7
- Phase Two: Day 8 -14
- Phase Three: Day 21 Onwards
Ad Performance Analysis
As an official Google Ads Partner, we audit search ad impression and click performance, optimizing keywords and budgets to deliver targeted traffic with higher cost efficiency.
1. Optimize Keywords: Refined match types, long-tail keywords, and negative keyword updates.
2. Copywriting Optimization: Test ad copies to enhance CTAs and highlight core advantages, while ad extensions improve visibility and CTR.
3. Budget and Bidding Adjustments: Tune budgets based on real-time performance and apply conversion-focused bidding to maximize SEM campaign outcomes.
User Behaviour Analysis
We minimize post-click drop-offs like high bounce rates and short sessions. Ad-landing page alignment and cross-device UX optimization effectively improve conversion potential.
1. Landing Page Optimization: Align landing page content and keywords with ad intent to raise quality scores. Speed up page loading to reduce bounces.
2. Mobile Compatibility Optimization: Refine mobile layouts and CTA placement for smoother UX and reduced mobile traffic loss for Google SEM campaign.
User Enquiry Analysis
We optimize engagement and enquiry workflows, standardizing responses to elevate enquiry quality, speed up follow-ups and lower lead drop-off rates.
1. Frictionless Interaction Flow: Maintain fully functional enquiry channels. Leverage Topkee Leadbox and YME to capture leads and ensure data integrity.
2. Form Simplification: Cut unnecessary mandatory fields to lower submission barriers and generate more qualified SEM leads.
3. Standardised Team Response: Implement rapid response rules to reduce enquiry loss and sustain steady ad performance.
Sales Conversion Analysis
We streamline the proposal-to-contract funnel, closing conversion gaps via team training, structured proposals and pricing tuning to build trust and maximize lead value.
1. Build Trust & Drive Decisions: Clarify service scopes, fees and after-sales support in proposals, use limited-time offers to speed up customer decisions.
2. Conversion Path Analysis: Track conversion sources and user behavior to assess funnel performance and build high-value audience profiles for precise SEM targeting.
3. Data-Driven Team Alignment: Sync real-time lead data with sales teams to refine SEM targeting and budget allocation for better ROAS.
Ad Performance Analysis
We optimize time slots, keywords and creatives to resolve traffic and efficiency issues, delivering quality traffic, higher engagement and lower acquisition costs.
1. Time-Based Budget Optimisation: We direct SEM budgets to peak hours to boost exposure and engagement with minimal waste.
2. Keyword Performance Refinement: We retire low-performing keywords and shift budgets to high-CTR terms. Updated negative keywords ensure relevant traffic.
3. Ad Creative Refresh: Regular ad updates avoid fatigue and lift CTR. Competitor insights refine messaging to strengthen SEM results.
User Behaviour Analysis
We optimize page content and add trust markers to extend visits from Google Search Ads, reduce bounces and drive consultation conversions.
1. Content & Readability Optimisation: We enrich website content and visuals to match search intent and lengthen dwell time.
2. Trust Signal Integration: We showcase certifications, cases and reviews prominently to build trust and encourage further browsing.
User Enquiry Analysis
We solve this layer challenge by optimizing inquiry prompts and updating communication playbooks to drive more conversions.
1. CTA Placement Optimisation: We position clear, well-designed call-to-action buttons on landing pages guide ad visitors to submit enquiries.
2. Communication Flow Optimisation: We revise outdated scripts based on lost leads for smoother conversation and better conversion rate.
Sales Conversion Analysis
We eliminate late-stage bottlenecks with standard solutions and ROAS-driven budgeting, aligning Google Ads performance with sales.
1. Standardised Solution Enablement: We follow market trends and supply competitive standard solutions to build trust and secure deals.
2. Result-Driven Budget Allocation: Budgets are moved from underperforming ad groups to high-converting ones for better SEM returns.
Ad Performance Analysis
Based on quality traffic, we break single-channel limits via Performance Max. We expand coverage to Display, YouTube and Gmail, capture high-intent audiences and lift overall Google Ads ROAS.
1. Performance Max Activation: We launch campaigns using Search Ads audience data plus rich visuals, letting Google AI drive cross-channel performance.
2. High-Intent Audience Expansion: We scale lookalike audiences and add targeted keywords to tap more potential demand.
3. Seasonal Opportunity Optimisation: We roll out timely creatives for holidays and peak seasons, turning user interest into conversions and maintaining campaign competitiveness.
User Behaviour Analysis
We use Performance Max remarketing to re-engage high-value ad visitors who browsed but did not convert, recapturing lost prospects and pushing them to submit enquiries.
Performance Max Remarketing Optimisation: We target users with long sessions and key page views. Custom messages and offers draw them back to complete consultations.
User Enquiry Analysis
We fix low after-hours response efficiency with smart tools and optimised scripts, turning invalid leads into qualified, reachable prospects.
1. Automated First-Response Optimisation: YME chatbots deliver 1-minute replies for FAQs and lead pre-qualification, reliably capturing contact info around the clock for all ad campaigns.
2. High-Conversion Script Optimisation: We refine conversation templates using top-performing historical cases to elicit key details and generate more qualified leads.
Sales Conversion Analysis
We standardise proven sales tactics and allocate budgets by ROAS, directing resources to top-performing teams and channels for steady conversion growth.
1. Sales Enablement Optimisation: Ongoing market tracking and professional training ensure consistent service and communication to boost conversion confidence.
2. ROAS-Driven Budget Allocation: We pause underperforming ad groups and focus resources on high-converting channels and teams for performance-oriented budget management.
Google Ads Campaigns
- Search Ads
- Creative Ads (Google Display Network)
- Performance Max Ads
- Video Ads (YouTube)
- App Install Ads
- Shopping Ads (Google Shopping)
When people search for your business on Google, your sem google ads show up right where it matters. At the top of the results, it’s the classic and most effective way to advertise on Google and turn searches into sales.
The Google Display Network puts your brand everywhere your audience goes. Across millions of websites, apps, YouTube, and Gmail. It delivers eye-catching visual ads that keep your business top of mind while customers browse, watch, and read online.
Performance Max is Google’s smartest, goal-focused ad format. One campaign that runs across Search, YouTube, Gmail, and Shopping using Google’s AI to find and convert your best customers. It’s the most efficient way to boost performance and maximize Sales.
Skippable In-Stream Ads play before, during, or after YouTube videos, letting viewers skip after 5 seconds. They grab attention fast and only cost when people choose to keep watching. A flexible, cost-effective way to boost reach, awareness & Sales.
Non-Skippable In-Stream Ads: Up to 30 seconds long, played before, during, or after other videos. Viewers cannot skip the ad.
Bumper Ads: No longer than 6 seconds, played before, during, or after other videos. Viewers cannot skip the ad.
Video Discovery Ads: Consist of a video thumbnail and text, displayed next to related YouTube videos, in search results, or on the mobile homepage.
Masthead Ads: Automatically play featured videos at the top of the recommended content on YouTube homepage, helping businesses reach a large number of target audiences in a short time.
Shorts Ads: Served on tablets, mobile apps, and connected devices (such as streaming devices, game consoles, and TVs).
App Ads run automatically across Google’s network: Search, Play Store, App Store, YouTube, and beyond. Using smart advertising businesses targeting to get more installs and in-app actions fast.
When people search for products on Google, Shopping Ads appear right at the top. Showing product photos, names, prices, and store details. These eye-catching listings from your ads attract ready-to-buy customers and drive direct sales straight to your product pages.
Built-In Complimentary Marketing Ecosystem
Unified Data Layer
Every user is assigned a unique TTCLID, connecting Google ads marketing interactions across channels, devices, and touchpoints.
This creates a single source of truth, enabling precise attribution, deeper customer understanding, and optimisation based on real revenue signals.
Performance Control System
We translate complex marketing and sales data into clear, actionable insights, tracking performance from click to conversion to revenue.
This enables real-time optimisation, accurate ROAS measurement, and full visibility into what drives Google ads marketing business results.
YME centralises all customer conversations across WhatsApp, Messenger, and Live Chat into a single, structured system.
AI and human teams work together to respond faster, qualify leads in real time, and guide conversations toward conversion, ensuring no enquiry is lost.
Leadbox centralises your entire sales pipeline from lead capture to closed revenue.
Every interaction, status update, and conversion signal is tracked in one system, enabling teams to prioritise high-value opportunities, reduce drop-offs, and improve close rates with data-backed decisions.
Built for Speed
Weber enables rapid deployment of high-performance landing pages, designed specifically for paid traffic.
Every page is optimised for speed, clarity, and conversion, while seamlessly connected to tracking systems to capture user behaviour and feed real data back into optimisation.
System Architecture Layer
Through custom development and API integrations, we unify your platforms from ads and landing pages to CRM and analytics into a single, connected ecosystem.
This eliminates data silos, enables seamless automation, and ensures every signal flows into a central system to drive Google ads marketing optimisation and control.
Data Connected. Insights Clear. Powered by TTO CDP
See the Full SystemGoogle Ads Campaigns
Customize to Complete Every Stage of Sales Data
See Your Data FlowCreativity That Grows Sales Revenue
- High-Impact Selling Points
TTO's AI engine analyzes your budget and core selling points to instantly create high-performing ads ppc creatives. Built to hit your KPIs and optimize performance nonstop.
- Performance Optimisation
TTO CDP automatically tracks your KPIs, spots funnel issues instantly.Our agency fixes them with AI-driven solutions and keeps boosting ROAS for your advertising business.
Built to Power Every Marketing Objective
Online to Offline (O2O)
Store Sales
Turn online clicks into real-world sales. Bring customers to your stores, grow brand visibility, and drive lasting business growth.
Online Leads to Offline Sales
Follow up offline right after online enquiries. Meet customer needs effectively and turn more leads into real sales.
Online Sales Conversion
Effortless online shopping. Fast, simple, and smooth from start to finish.
Real Success Stories
This market research & corporate training firm achieves 400%+ average ROAS with Topkee’s Google Performance Ads—including ad account setup, KPI optimization, Leadbox, TTO and YME—driving high-quality conversion-ready leads online.
Long-term client in the mosquito net window installation industry.We helped the client achieve an average ROAS of over 300% and a monthly peak ROAS of 950%. Our one-stop Google Ads solution—covering ad operations, Weber website building, YME live chat, Leadbox lead management, TTO data integration & sync, and periodic KPI report analysis—drove sustained revenue growth for the business.
The merchant offers diverse services including cat cafes, workshops and venue rentals, adopting an operational process of online booking and offline confirmation & payment. Tailored to the client’s business model, Topkee fully optimized its website content, integrated SaaS products such as YME AI Reception, Leadbox CRM and TTO Data Platform, conducted periodic KPI performance reviews, resolved the client’s ROAS growth challenges and drove more conversion revenue.
Google Ads Plans Built to Scale with Confidence.
Lead Generation
Lead Generation
Lead Generation
Lead Generation
